Mere Exposure Effect
You head to the supermarket to pick up a box of cereal. You don’t have much idea about other brands, but you buy
Cognitive
Cognitive
The Five Stages of Memory
Memory is strange. We suddenly remember random jingles from childhood ads. And then there are times when we meet someone and instantly forget
Motivation
Self-Determination Theory
Questions about what motivates us have fascinated psychologists for decades. Early theories suggested that it is rewards and punishments that drive us to
Cognitive
Psychology of Deception
Lying is as old as the life of man itself. White lies to fat lies, we lie occasionally to rescue others, some to
Cognitive
Loss Aversion Explained: What Shapes Our Fear of Losing?
Remember the sinking feeling of misplacing something valuable or watching a dream opportunity slip away? Loss has a heaviness to it and feels
Health
How Stress Affects the Immune System: The Mind Body Connection
“Is it Monday already?” – the first thought that pops into your head, as you wake up by a blaring alarm clock, reminding
Entrances
How to Prepare for Psychology Entrance Exams: Key Topics and Study Techniques
This article offers a practical guide to help you prepare effectively for Psychology entrance exams, covering key topics for undergraduate and postgraduate Psychology
Social
The Bystander Effect : Why do people hesitate to help in emergencies
Have you ever attended a meeting where some clear blunder was made by an individual, and yet no one chose to speak? Or
Cognitive
Cognitive Overload: Why Your Brain Struggles to Keep Up
There may be days when you find it difficult to manage multiple tasks all at once to the extent that you feel extremely
Cognitive
Erich Fromm’s Insights on Personality, Society, and the Modern World
Erich Fromm, a German Social Psychologist and Psychoanalyst was the only child born to Jewish parents Naphtali Fromm and Rosa Krause, on March