November 7, 2024
New Delhi, India
Cognitive

The Halo Effect: How First Impressions Shape Our Judgments

Let’s start by imagining a situation of meeting a person for the first time. This person is smart, confident, and warm. Perhaps you even assume that they are intelligent and successful, trustworthy, based on this first glimpse. This is where the Halo Effect occurs. It can be defined as when we assume someone has other

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Cognitive

Confirmation Bias

We digest so much information in our daily lives that we need to reduce it in the shortest time possible. It is not always rational or objective because people go about filtering and interpreting these bits of information based on psychological factors. Confirmation bias is the tendency to search for, interpret, favour, and remember information

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