behaviour
Social

Attribution Theory Explained: How We Interpret Behavior and Make Judgments

Our mind is like a detective that never stops trying to figure out what is going on around us.  It is curious to know why things happen. For example, when a car suddenly zig zags in traffic, the human mind wants to know why the car swerved. Is the driver of the car not paying

Read More
Cognitive Social

Cognitive Dissonance Theory By Leon Festinger

Cognitive dissonance is the situation that arises due to the conflict between the thoughts, attitudes and behaviour of any individual. These conflicts produce a feeling of psychological and mental discomfort, which leads to an alteration in either the beliefs and attitudes or the behaviour to reduce discomfort and provide stability. History of Cognitive Dissonance Leon

Read More